Clovia

Clovia Claimed

Redefining Lingerie, Fashion & Personal Care for the Urban Indian Woman

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About

Clovia is one of India’s fastest-growing lingerie and personal care brands, offering a wide range of products including bras, panties, nightwear, shapewear, activewear, and personal care items. The brand is known for its innovative designs, quality products, and affordable pricing, catering to the modern Indian woman.

What makes you Different?

Clovia stands out in the Indian intimate wear market by offering a unique combination of data-driven design, affordability, and India-focused sizing. Unlike many global brands that follow standardized sizing, Clovia specifically caters to Indian body types, ensuring better fit, comfort, and customer satisfaction. This strong focus on personalization significantly reduces return rates and enhances brand loyalty.

The brand leverages advanced analytics and customer insights to continuously improve product design and introduce styles that align with evolving consumer preferences. With a wide portfolio including lingerie, nightwear, shapewear, and activewear, Clovia operates as a complete lifestyle brand, increasing cross-selling opportunities for franchise partners.

Clovia also solves the traditional hesitation associated with lingerie shopping by offering a comfortable and discreet buying experience, both online and offline. Its affordable pricing strategy makes premium-quality products accessible to a larger audience, especially in Tier 2 and Tier 3 markets.

Backed by strong brand positioning, continuous product innovation, and growing omnichannel presence, Clovia provides franchisees with a scalable, high-demand, and future-ready retail opportunity in India’s rapidly expanding apparel segment.

Product & Services

Product Range: Lingerie, sleepwear, activewear, shapewear, personal care products, and more.
Unique Selling Proposition: Wide product range with over 5,000 styles across 50+ sizes; a piece shipped every 1.5 seconds; zero inventory holding for franchisees.

Franchise Support

Pre-Opening Support: Assistance with site selection and store layout.
Guidance on store setup and visual merchandising.
Initial training for staff and management.
Post-Opening Support: Clovia manages daily store operations, including staffing and inventory.
Ongoing operational support and performance reviews.
Marketing and promotional assistance.
Access to centralized inventory and supply chain systems.

Photos

Do you have a standard franchise agreement?

Yes

Term Duration Year

9

Is the term renewable?

Yes

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Establishment Year

2013

No. of Outlets

75

Model/Format Name

Exclusive Brand Outlet (EBO)

Investment Size

25

Space

250 - 500

Brand Fee

NA

Monthly Expected Sales

NA

ROI (in %)

40

Royalty/Commission (in %)

NA

Category

Statistic

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