Chisel, the Virat Kohli-backed fitness start-up, is set to introduce technology-enabled workout routines, targeting young information technology workers, as it expands its network of fitness centres across India. Targeting 100 centres across the country by 2018, the Bengaluru-based start-up is planning to launch its own fitness devices and will introduce ‘gamified’ fitness routines. While technology will play a big part in fitness, Chisel believes there’s no alternative to having a physical presence and giving users access to qualified trainers. “Fitness is all about being physical. You cannot just use some watch to track your calories and not work out. It has to be a combination of technology and the environment of where you go that motivates you to work out. We are thinking of coming out with our own brand, which can sync with our programmes,” said Satya Sinha, co-founder of Chisel. To grow its base of centres, Chisel is looking at a hybrid model of having its own centres along with signing up franchise partners. The firm isn’t just looking at tapping customers in metros, but also in tier-2 towns such as Guwahati and Indore in the coming months. For this, it has come up with four different levels of centres, varying in luxury and size.
Ex. Monthly Sales
1.4 - 1.5 Cr
3500 - 5000 sqft
2.8 - 3 Cr
7000 - 10000 sqft
Product & Services
Gym Services with Nutrition Consulting and Personal Training.
Logistics Setup support Marketing and sales support Operational support.