Mad About Dogs (MAD)

Mad About Dogs (MAD) Claimed

Established in 2001, 5 Franchisee currently

Average Reviews


Mad About Dogs (MAD), an ambitious venture of Mad About Dogs Franchising Private Limited, is first of its kind chain of pet experience retail stores. It aims to be the preferred destination for pets and pet owners by different products, services & solutions to pet dogs.   Integrated Offerings:  
  • Pet Products Retail
  • Pet Grooming Services
  • Pet Care Services
  • Pet Buying Facility
  • Pet Café
  About the founder: Viren Sharma (The Dogman of India)  
  • Operates Pet Animal Welfare Society (PAWS) for stray dogs & abandoned animals
  • Secretary of Rajasthan’s Kennel Club of India- the only affiliated canine governing body in India
  • CEO & Founder of International Dog Bazar- India’s first online portal to buy dogs
   About Indian Dog Industry:  
  • India is one of the most attractive pet dogs market in the world. With >15M pet dogs in India, it is the only country in which pet dogs population is expected to grow >10% in the next 5 years (2016-2021).
  • It ranks sixth in terms of pet population & lags USA, Brazil, China, Mexico & Russia with 70M, 56M, 28M, 27M & 17M population respectively.
  • India’s dog market is unique in terms of the growth trajectory, it has shown in the last 15 years. Among the top 30 nations in terms of the pet dogs population, India has grown the fastest from- 5M in 2002 to 15M in 2016 i.e. > 8% CAGR over the 15 years.
  In near future, analysts predict that India is going to lead all the 30 nations (largest pet population countries) in terms of the future growth rate of dog pet population. By 2021, India is expected to have- 26M dog pets, i.e. a growth rate of- 10.5% CAGR in the coming years
Unit Name Investment Space Ex. Monthly Sales ROI
MAD STUDIO 20 - 25 Lacs 350 - 400 sqft 5 Lacs 93%
MAD CAFE 36 - 37 Lacs 700 - 750 sqft 62 Lacs 96%
MAD CARE 42 - 43 Lacs 950 - 1000 sqft 62 Lacs 95%

Product & Services

Studio Pets:
Desire a life filled with attention and love.
Crave the same companionship as humans.

Cafe Pets:
Anticipated globally as the pets everyone has been waiting for.
Brought to you by Mad About Dogs.

Trusted and familiar home for a vast community of pet lovers.
MAD provides a healing touch for beloved pet babies.

Franchise Support

Unique Concept with Earning Potential:
Industry in its infancy.
Proliferation of upscale pet products.

Creating Ecosystem for Pet Lovers:
Establishing a pan-India destination for pet enthusiasts.
Making it a place for both humans and their furry companions.

Multiple Revenue Sources:
Income from stores.
Revenue generated from supplies.
Hosting events for additional financial streams.


Establishment Year


No. of Outlets


Model/Format Name


Investment Size

20 - 25 Lacs


350 - 400 Sqft

Brand Fee

3 Lacs

Monthly Expected Sales

5 Lacs

ROI (in %)


Royalty/Commission (in %)



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