Smiling Baby

Smiling Baby Claimed

Established in 2014, 10 Franchisee currently

Average Reviews


Smiling Baby is a Retail Store that caters to the needs of new born children up to 6 years of age and provides a place for expecting mothers and young parents to shop in a comfortable, affordable and friendly ambiance.  The first store is located at Besant Nagar, in Chennai. This would be followed by other locations across Chennai and Tamil Nadu.   Leading International, Indian and Domestic Baby care brands such as Pigeon, Nuby, Avent, JL Morrisons, Apple Baby, Toys such as Fisher Price, Barbie, Disney, Hotwheels, Funskool, FMCG products from Himalaya, Johnson & Johnson and a wide range of diapers such as Pampers, Mamy Poko to name a few would be available at the store.   Speaking on the launch of the Home Delivery service, S Shriram, Founder of Smiling Baby said, “We are five months old in the business and have received tremendous love and appreciation from our customers. Many of them have been asking about Home Delivery service and we have taken their feedback seriously. We believe our same day delivery would be patronized well by our customers. Initially we plan to cover a 10 sq km area from our shop at Adyar and based on feedback and response, we will start delivery across the city of Chennai shortly.
Unit Name Investment Space Ex. Monthly Sales ROI
Single 20 - 35 Lacs 950 - 1000 sqft 4 Lacs 35%

Product & Services

Diapers and Wipes:
Disposable diapers
Cloth diapers
Baby wipes

Feeding Essentials:
Baby formula
Baby bottles
Bottle warmers
Breast pumps
Bibs and burp cloths

Baby socks and shoes
Hats and mittens

Nursery Furniture:
Cribs and bassinets
Changing tables
Rocking chairs or gliders

Baby Gear:
Car seats
Baby carriers
Playpens and playmats

Safety Products:
Baby monitors
Safety gates
Outlet covers
Cabinet locks

Health and Grooming:
Baby shampoo and soap
Nail clippers
Nasal aspirators

Toys and Entertainment:
Soft toys
Teething toys
Baby books

Baby Bedding:
Crib sheets
Swaddle blankets

Travel Accessories:
Diaper bags
Portable changing pads
Travel cribs

Franchise Support

Logistics Setup support Marketing
Sales support Operational support


Establishment Year


No. of Outlets


Model/Format Name


Investment Size

20 - 35 Lacs


950 - 1000 Sqft

Brand Fee

7 Lacs

Monthly Expected Sales

4 Lacs

ROI (in %)


Royalty/Commission (in %)



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