Prima fashion Global Private Limited (PGPL), Started operation in Dec'21 with an aim to deliver a range of credible brands across all wearing occasions for Indian consumers in apparel and accessories. Prima fashion's first brand - Tim Paris was launched in April'22. Since then the brand has expanded across 4 states with 30+ company owned exclusive brand outlets and 20 more outlets are in project stage.
Tim Paris aims for 100+ outlets by Mar'24. The brand has been well recognized by the consumers for its exclusive design and craftsmanship that not only looks fashionably sophisticated but is also extremely comfortable. Tim Paris strives to provide high quality international products to its customers and instil value and quality in fashion product profile.
Our Vision: By 2025, we will become the most aspirational brand in value format segment across India by:
Delivering best quality in everyday essential lifestyle products for men.
Focussing on better construction with best available stock fabrics in the market.
Achieving distinction in image and branding leading to a better lifestyle association.
Invoking a sense of confidence through communication and campaign.
Our Mission: We innovate best quality in everyday essential lifestyle products for men to enhance the image of our customers.
Unit Name
Investment
Space
Ex. Monthly Sales
ROI
FOFO
29 - 30 Lacs
800 - 1000 sqft
NA
70%
FICO
37 - 38 Lacs
800 - 1000 sqft
NA
54%
FOCO
29 - 30 Lacs
800 - 1000 sqft
NA
70%
What makes you Different?
1.Emergence of differentiated business models influenced by Fast Fashion.
2.Rising disposable income & increasing discretionary spending.
3.Changing consumer behavior from need-based to aspiration buying.
4.Significant shift towards branded apparel.
5.Men’s apparel category is consistently dominating the overall apparel market.
6.Western and social media savvy generation is influencing fashion consciousness.
7.Demand is growing in Tier 1 & 2 cities faster than metro cities.
PRE-OPENING:
Conduct market research and secure necessary permits.
Set up the physical space and establish supply chain relationships.
MARKETING:
Develop a strong brand identity.
Identify target audience and execute a comprehensive launch campaign.
Utilize effective marketing channels and engage in public relations.
TRAINING:
Provide comprehensive training for employees and management.
Emphasize customer service and technology training if applicable.
ON-GOING:
Monitor business performance and adapt strategies.
Collect and analyze customer feedback.
Stay informed about industry trends and provide ongoing employee development.
Evolve marketing strategies for continued effectiveness.
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Have questions or ready to take the next step? Contact us today and let’s start building your path to success together.
Contact Us
Have questions or ready to take the next step? Contact us today and let’s start building your path to success together.