Peter England was founded in 1889, Londonderry, Ireland to provide British soldiers with fine Khaki trousers during the Boer War. More than a century later, Peter England made its foray into the Indian market in 1997. The brand was acquired by Aditya Birla Group in 2000 and quickly went on to become India’s Leading Menswear Brand. The brand was listed in top 5 most trusted brands in apparel category for 7 consecutive years. And keeping in sync with the youth, Peter England offers apparel that cater to every fashion occasion of a young professional’s life With a staunch belief in authenticity, Peter England has become one of the most trusted and responsible international brands, providing unmatched value to young Indian men. With a strong foothold in formal and causal menswear segments, Peter England also offers innovative collections in denims, linen, festive wear, Indies kurtas, accessories, and more.
The brand's USP: Peter England, specifically PE Jeans, is imagined and built on three basic philosophies: sustainability, fusion and fashion. Peter England sensitises fashion and evokes an emotion that truly symbolises the brand as most exciting as well as most trusted amongst consumers in the readymade apparel category
Unit Name
Investment
Space
Ex. Monthly Sales
ROI
Peter England
25 - 30 Lacs
800 - 1000 sqft
10 Lacs
40%
What makes you Different?
Peter England was the first mid-priced menswear apparel brand in India. The brand was one of the first to introduce wrinkle-fret shirts and trousers with adjustable waistbands.
Product & Services
Diverse Collection
Young Formals
Casuals
Semi-formals
Wedding and Ethnicwear
Suits
Blazers
Partywear
Elite Collection
Elite
Elite Sport
Franchise Support
"Site Selection Support
Complete Interior & Layout Designing
Maintenance Support
Staff Training & Recruitment Support
Marketing & Business Development Support
On going Offsite & Onsite Support"
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Have questions or ready to take the next step? Contact us today and let’s start building your path to success together.
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Have questions or ready to take the next step? Contact us today and let’s start building your path to success together.