Our brand Sheenlac was ideated, envisioned and set up back in 1962 by our founder Mr. John Peter. His ultimate goal was to exceed customer expectations with innovative products of high quality. Mr. Paul Peter, our Director of Factories, was assisting our Founder all along in his endeavor to make Sheenlac one of the finest paint companies of India. He was behind the idea of launching non-alcoholic wood polish, an innovative product in the industry. As a team, they went on to add innovations like packaging the products in HDPE bottles. This was a first-of-its-kind in India helping the company establish its presence in the paint industry. Decades later, our ideas and novelties soared high and Sheenlac became one of India’s most respected paint brands.
Since 1990, Mr. Sudhir Peter, son of Mr. John Peter has involved himself by bringing fresh ideas and invigorating the organization with zeal. He established collaborations with major global brands and infused new strengths to our brand.
Our founder members were responsible citizens who believed in the concept of giving back to the society. Some of our endeavors like building places of worship for the community and the green initiative launched under La Ferme De Peter have been aligned with our social responsibilities.
Infrastructure & Team
There are 6 QC teams in sheenlac unit 1. They are aptly named after quality gurus. These teams take up continuous improvement projects and there is a monthly motivational award to recognize their efforts.
Quality Policy
Sheenlac paints believes that only stringent quality norms can contribute to business success.
Brands We Deal In
SHEENLAC
Sheenlac, the flagship brand of the company was driven by infinite passion since it began its journey in 1962. It has since become India’s 5th largest paint company. We manufacture wood coatings, wood finishes, a wide range of polyurethane finishes, melamyn wood finishes, wood polishes, wood stains and thinners under the brand Sheenlac. With an extensive range of high-quality products for the “paints-and-finishes” market, Sheenlac is indeed end-users’ delight.
It all started in Chennai and slowly Sheenlac spread its wings to other cities of South India. Our company then took a giant leap forward by converting the C&F agents as our branches in the East and West of India. We then open new branches in the North of India, and by now our Company has its footsteps throughout the country. With 23 branches, four warehouses, over 15,000 dealers and counting, Sheenlac has made an indelible mark in the paint industry.
Our subsidiary in Sri Lanka makes our foray into the international market a reality. Our exports to the Middle East, Vietnam, and Mauritius makes us a truly global brand. We have been rated A4 by CRISIL. Sheenlac has three quality production plants delivering a combined production capacity of 100,000 KL per annum.
Our Vision
Be able to offer coating solutions for all possible applications and become the most valued and trusted paint and coatings company.
Our Mission
Be the first choice of customers for Decorative, Automotive, Wood and General industrial coatings by offering to customers best possible products, services, quality and value with durability, protection, aesthetics and sustainability embedded as key benefits in our offer.
Unit Name
Investment
Space
Ex. Monthly Sales
ROI
Single
20 - 25 Lacs
450 - 500 sqft
3 Lacs
165%
Product & Services
Sheenlac Industrial Paints
J&N Decorative Paints
Wood Finishes
Auto Refinish Coating
Sheenlac Thinner
White Primer Doors
Franchise Support
Support farming community with environmentally sustainable cultivation methods.
Facilitate market access for farm produce.
Engage in extensive research and development of new farming techniques.
Promote adoption of innovative techniques within the producer community.
Provide advisory services for timely guidance to enhance output and control costs.
Ensure your franchise’s success with our specialized audits. We meticulously assess operations, financials, and compliance, identifying areas for improvement. Our expert analysis enhances efficiency, reduces costs, and strengthens brand consistency. With our service, franchises achieve peak performance, ensuring long-term profitability and operational excellence. Trust us to elevate your franchise to new heights through strategic, targeted audits.
Brand Consulting Services
Elevate your brand with our expert guidance. We specialize in crafting compelling brand identities, refining messaging, and developing impactful marketing strategies. Our consultants analyze market trends and consumer behavior to position your brand effectively. From startups seeking a unique identity to established brands aiming for a refresh, our tailored solutions ensure a powerful and cohesive brand presence across all platforms. Partner with us to transform your brand into a memorable, influential force in the market.
Fundraising Services
Empowering your vision, we offer comprehensive fundraising solutions. Whether you’re a startup looking for seed funding or an established organization seeking expansion capital, our services streamline the fundraising process. We connect you with potential investors, navigate funding strategies, and create compelling pitches. With our expertise, secure the financial backing you need to turn your ideas into reality. Let us fuel your growth and innovation through strategic fundraising initiatives.
Brand Leasing Service
Unlock your business potential with our tailored Retail Leasing solutions. We specialize in connecting entrepreneurs with prime retail spaces, optimizing location, size, and budget to match your specific needs. Whether you’re a startup or an established brand, our service simplifies the leasing process, ensuring you secure the ideal storefront for your business. With our extensive network and industry expertise, find the perfect retail space to attract customers and boost sales. Elevate your brand presence and customer experience by choosing the right location.
Franchise Lead Management Services
We streamline your franchise growth journey. Our expert team handles the entire lead management process, from initial inquiry to conversion. We prioritize quality leads, nurturing them through personalized communication and engagement strategies. With our service, you can focus on what you do best – running your franchise – while we efficiently manage, cultivate, and convert leads into thriving franchise partners. Trust us to optimize your lead management, ensuring a steady influx of qualified prospects and sustained business expansion.
Franchise Lead Generation
Drive your franchise expansion with our specialized service. We identify, engage, and convert high-quality leads into franchise partners. Utilizing targeted marketing, digital strategies, and industry expertise, we ensure a consistent flow of potential franchisees. Our service maximizes your outreach, connecting you with entrepreneurs genuinely interested in your franchise opportunity. Experience rapid growth and sustainable success by partnering with us for your franchise lead generation needs.
Franchise Branding & Marketing
Ignite your franchise’s visibility and allure. We specialize in crafting magnetic brand identities and targeted marketing campaigns. Elevate your franchise to the forefront of the market, attracting both customers and potential franchisees. With us, your brand becomes unforgettable, ensuring rapid growth and market dominance.
Franchise Expansion
We supercharge your business growth by replicating success. Our streamlined approach identifies ideal locations, recruits passionate franchisees, and ensures brand consistency. With us, expand your business efficiently, profitably, and seamlessly.
Franchise Development
Our Franchise Development service transforms dreams into businesses. We simplify the complex process, assisting with research, negotiations, and support. We connect aspiring entrepreneurs with proven franchise opportunities, ensuring a seamless journey to ownership. Join us and step confidently into the world of successful entrepreneurship.
Contact Form Listing Leads
Contact Us
Have questions or ready to take the next step? Contact us today and let’s start building your path to success together.
Contact Us
Have questions or ready to take the next step? Contact us today and let’s start building your path to success together.
